"Hook Ups” is an ongoing feature introducing our readers to some of our favorite entrepreneurs and small business owners.
Humorously explain your job.
I help tired and overloaded moms channel their energy into good magic for babies via warm snuggly blankets “crafted to conjure up good vibes”.
Your products are inspired and created “by the good witch in all of us”. How did you come up with that as an idea for your business?
I am a firm believer that the objects in our homes should be meaningful, and add value to our lives. All of our products are created with the intention to help moms and babes focus energy in a healthy, positive and productive way.
I like to think our blankets are like a magic wand: created and designed as a tool to help you focus on the moment through gratitude, recognize and live your values with creativity, and raise your emotional and physical energy through protection and love.
Does someone do a blessing or cast a good spell over the products?
Me! I personally wrap up every blanket with an intention. It’s a little different each time depending on who it’s going to or if I know anything about them, but it always gets a wish or blessing before being sent out our door.
Tell us about the magical, mystical power of love?
A parent’s love is one of the most powerful energies in existence, and magic is about channeling that energy to fulfill our goals. It’s about intentionally willing change for you and your family, and consciously using your resolve to create the world you want to live in. Love can bless us with the ability to transform negative into positive, and I think as parents that’s what we want. The ability to help our children navigate and experience the world.
As a new mother, what’s surprised you as the sexiest thing about motherhood?
I have never been more proud of my body. Before I had the baby, I used to be a pretty serious fitness and health food enthusiast. At the time, I would say that I had never felt stronger or healthier in my entire life. But after having my baby I have a completely different understanding of what “strong” really means. I am in love with the shapes and the curves that my son has blessed me with. Though I may not yet be able to do all the things I was able to do before (like, jumping jacks, forget it!) I have never felt more beautiful. I love every inch of my body because it made the most beautiful thing I have ever known in my life. I feel powerful and feminine at the same time.
Also, what if I wanted to buy one for my dog?
Dogs are babes, too!
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